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Starbucks Has Opened A New Store In Japan For Staff And Customers Who Are Deaf Or Hard Of Hearing

Starbucks has opened its first “Signing Store” in Japan for staff and customers who are deaf or hard of hearing.

Located in Kunitachi City, Tokyo, the store is run by 25 staff members, 19 of whom are deaf or hard of hearing, according to Japan Times.

starbucks japan sign language deaf hard of hearing

The interior is designed with accessibility in mind; customers can place their orders through contactless speech-to-text voice recognition on a tablet at the register, pointing to items on the menu or writing them down on a notepad. Customers then track and pick up their orders on screens with sign language animations.

starbucks japan sign language store tokyo interior sign

Along with a Starbucks logo written out in sign language, the store also features artwork inspired by sign language designed by artist Hidehiko Kado, a child of deaf adults.

starbucks japan sign language store tokyo logo interior

This is Starbucks’ fifth “Signing Store” worldwide, with other stores in Kuala Lumpur, Malaysia, Washington D.C., Guangzhou, China, and Penang, Malaysia. 

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