This Underwear Brand Featured Diverse Models For New Zealand Fashion Week To Celebrate Body Positivity

American underwear brand Jockey embraced diversity during its show at New Zealand Fashion Week 2023, bringing together the most diverse group of models to the event.

People with a variety of body shapes and sizes – from rugby players to models of all ages, sizes, races and abilities – charmed the crowd at its show at Auckland’s Viaduct Events Centre on Thursday Aug. 31.

Jockey is well known for embracing confidence and body positivity, and this year’s show felt even more like a celebration with the most diverse group of models at New Zealand Fashion Week.

Rugby players from both New Zealand’s women’s and men’s teams, the All Blacks and the Black Ferns, stripped down for the show as a part of a partnership with Jockey, an official All Blacks sponsor.

Along with the Black Ferns’ Alana Bremner and Amy du Plessis, All Blacks stars Sevu Reece, George Bower and Angus Ta’avao danced their way down the runway.

Bower said participating in Jockey’s photoshoot and modeling on the runway gave him confidence.

“I kind of realised, oh yeah, just embrace your body. It is what it is. They want you for who you are,” Bower told the New Zealand Herald.

Several models with disability and older models also stole the show.

One model, Cherie, who is in her 70s showed that fashion has no age limit.

Although several models were first-timers, the managing director of talent agency, Rebecca Swaney, said they bring “another level of experience to the runway”.

“They want to get it right. They turn up on time, they listen, they learn… I think women are in the driving seat of the change in seeing more representation on the runway,” she said.

This year’s show featured the highest number of models with disabilities.

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